Could a recipe site borrow the feeling of a skydive—not with dramatic photography, but with shapes that seem to fall, drift and open as you scroll? In this design case study, a flight manual becomes a lesson in movement: eight SVG figures shift through space, a long page sets the pace, and even the parachute canopy is drawn from vectors.
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The appeal for food and recipe readers is the craft behind the spectacle. The same thinking could make a recipe feel more like a journey: ingredients arriving in sequence, a technique unfolding at just the right moment, or a finished dish coming into view as you move down the page. Here, altitude drives the choreography, connecting the scroll to the changing scene.
See how the team built the experience—and why the key design decision wasn’t about making the figures move faster, but about what happens when…
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recipe step-by-step visual guide
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