top purple shampoos 2024

I've discovered that the right purple shampoo can truly transform your hair. Brands like Joico, Nexxus, and Olaplex are among my favorites for keeping blonde and gray hair vibrant. These shampoos work by neutralizing unwanted brassiness while hydrating and adding shine. I've noticed incredible results, with beautiful brightness often after just one wash. If you're keen on finding a product that suits your hair type, consider formulations with nourishing ingredients like argan oil. For the ultimate guide to the 15 best purple shampoos of 2024, you'll want to check out my personal picks next.

Key Takeaways

  • Purple shampoos neutralize yellow and brassy tones, enhancing the vibrancy of blonde, gray, and platinum hair.
  • Popular options include Joico, Nexxus, and Olaplex, each offering unique benefits and formulations.
  • Regular use (2-3 times a week) improves color retention while preventing dryness and damage.
  • Look for sulfate-free and nourishing ingredients like argan oil for added moisture and shine.
  • User reviews highlight the importance of fragrance and effectiveness in choosing the best product.

Joico Color Balance Purple Shampoo for Blonde or Gray Hair

If you're sporting cool blonde or gray hair and want to keep those brassy yellow tones at bay, Joico Color Balance Purple Shampoo is a standout choice for you in the domain of purple shampoos for 2024. I've found this shampoo incredibly effective in eliminating brassiness, boosting my hair's vibrancy and shine. With ingredients like UV protection, rosehip oil, and green tea extract, it nourishes my hair while maintaining its health. I usually use it 1-3 times a week, and a little goes a long way. I've noticed my highlights pop, and the compliments just keep coming! While I've heard mixed reviews about the scent and bottle size, the results make it worth it. This shampoo truly delivers on its promises!

Best For: Individuals with cool blonde or gray hair looking to eliminate brassiness and enhance vibrancy.

Pros:

  • Highly effective at removing brassy tones and boosting color vibrancy.
  • Nourishes hair without causing dryness or damage.
  • Users report receiving compliments on their hair color.

Cons:

  • Some users find the scent less favorable.
  • A few complaints regarding the bottle size and amount of product for the price.
  • Mixed reviews on scent preference among users.

Nexxus Blonde Assure Purple Shampoo for Blonde Hair Color Care

Nexxus Blonde Assure Purple Shampoo is an excellent choice for anyone with blonde, silver, or platinum hair looking to maintain vibrant color. I've found it effectively neutralizes brassy tones, and after just one use, my blonde hair feels brighter and cooler. The combination of Keratin Protein and Violet Pigments really enhances my color while reducing unwanted yellows. I recommend using it a couple of times a week alongside your regular shampoo for the best results. Just a heads-up—be cautious with light fabrics, as the dark purple can stain. Overall, I love the softness and shine it leaves in my hair, and at around $20 for an 8.5 oz bottle, it's a great value for quality care.

Best For: Individuals with blonde, silver, or platinum hair seeking to neutralize brassiness and enhance color vibrancy.

Pros:

  • Effectively brightens blonde hair and neutralizes unwanted yellow tones.
  • Contains nourishing ingredients like Keratin Protein for added softness and shine.
  • Accessible pricing and availability at popular retailers like Target.

Cons:

  • May not significantly improve overall hair health or moisture levels.
  • Caution needed to avoid staining light-colored fabrics due to its dark purple color.
  • Requires regular use a couple of times a week for optimal results.

Fanola Color Depositing Purple Shampoo Toner for Blonde and Gray Hair

For anyone with blonde, silver, or gray hair, the Fanola Color Depositing Purple Shampoo Toner stands out as a top choice in 2024. This 11.8 oz shampoo is specifically designed to eliminate yellow tones and brassiness, thanks to its powerful violet pigments. I love how it leaves my hair shiny and silky without any dryness. The anti-brass formula effectively neutralizes unwanted hues, and the antioxidant ingredients, like grape extract and silk protein, nourish my hair for a healthy look. I simply apply it to wet hair, massage, and let it sit for a few minutes. After just one use, I noticed a significant reduction in brassiness, making my hair look vibrant and fresh!

Best For: Those with blonde, silver, or gray hair looking to eliminate yellow tones and maintain a vibrant appearance.

Pros:

  • Effectively neutralizes brassiness with rich violet pigments for a cool-toned finish.
  • Nourishing formula enriched with grape extract and silk protein leaves hair shiny and hydrated.
  • User-friendly application with noticeable results after just one use.

Cons:

  • May stain hands, so gloves are recommended during use.
  • Some users report slight dryness, suggesting a follow-up with a leave-in conditioner may be beneficial.
  • Distinctive scent may take time to get accustomed to.

L'Oreal Paris EverPure Brass Toning Purple Shampoo and Conditioner Set

L'Oreal Paris EverPure Brass Toning Purple Shampoo and Conditioner Set is an excellent choice for anyone with blonde, bleached, silver, or highlighted hair looking to combat brassy tones. This sulfate-free duo hydrates while neutralizing unwanted yellow and orange hues, thanks to its special blend of Hibiscus and Purple Dye. I love that it's gentle on my color-treated hair and leaves it feeling soft and shiny. For the best results, I use the shampoo 2-3 times a week, lathering it in and letting it sit for up to 2 minutes before applying the conditioner. While some users recommend being cautious with application time to avoid a purplish tinge, I've found it to be a fantastic budget-friendly option for maintaining vibrant hair color.

Best For: Individuals with blonde, bleached, silver, or highlighted hair seeking to reduce brassiness and maintain vibrant color.

Pros:

  • Moisturizes and hydrates color-treated hair without damaging it.
  • Sulfate-free and vegan formula, making it gentle on hair and scalp.
  • Effective in toning brassy yellow and orange hues, enhancing shine.

Cons:

  • Some users report a purplish tinge if left on for too long.
  • Mixed effectiveness compared to higher-end brands; results may vary.
  • Potential for scalp discoloration or darker gray hair in some cases.

Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo

If you're looking to enhance your blonde, lightened, or grey hair, Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo is an excellent choice. I've found that it effectively neutralizes brassy tones, making my blonde hues incredibly vibrant. The highly pigmented formula works wonders, and after just one use, I noticed a significant brightness improvement. For best results, I apply it for up to 5 minutes, but I make sure to wear gloves to avoid staining my hands. While it can leave my hair a bit dry, using a good conditioner afterward helps maintain moisture. I recommend using it every 2-3 washes, and combining it with other Olaplex products can really enhance both color and hair health.

Best For: Those with blonde, lightened, or grey hair seeking to neutralize brassy tones and enhance vibrancy.

Pros:

  • Highly pigmented formula effectively neutralizes brassiness and enhances color vibrancy.
  • Immediate results with noticeable brightness improvement after just one use.
  • Less drying compared to other purple shampoos, maintaining moisture better.

Cons:

  • May leave hair feeling a bit dry, requiring a good conditioner afterward.
  • Staining potential on hands, necessitating the use of gloves during application.
  • Requires consistent use (every 2-3 washes) for optimal results.

Redken Blondage Color Depositing Purple Shampoo for Blonde Hair

Redken Blondage Color Depositing Purple Shampoo is the perfect solution for anyone looking to maintain the vibrancy of their blonde locks. I love how its violet pigments work to neutralize those pesky brassy tones, leaving my hair looking fresh and radiant. The addition of salicylic acid and wheat protein not only strengthens my hair but also keeps it soft and hydrated. I simply apply it to my wet hair, let it sit for 3-5 minutes, and rinse. Using it once or twice a week has made a noticeable difference. Plus, the sleek purple bottle makes it easy to handle. While it's a bit of a splurge, the professional-grade results are worth every penny!

Best For: Individuals with blonde, bleached, or highlighted hair who want to neutralize brassiness and enhance vibrancy.

Pros:

  • Effective in neutralizing yellow and orange tones, resulting in brighter blonde hair.
  • Contains strengthening ingredients like wheat protein, reducing hair breakage and split ends.
  • Moisturizes and hydrates hair, preventing dryness and adding shine.

Cons:

  • May cause dryness for some users after use.
  • Potential for purple tones if used too frequently or left on for too long.
  • Considered a premium-priced product, which may not fit all budgets.

Matrix So Silver Purple Shampoo for Color Treated Hair

For anyone with color-treated, blonde, grey, or platinum hair, Matrix So Silver Purple Shampoo is a top choice in 2024. I've found it incredibly effective at neutralizing yellow tones and combating brassiness. After just one use, my hair looked noticeably brighter. I recommend using it 2-3 times a week for the best results. To maximize its effectiveness, I wash my hair with a regular shampoo first, then apply the purple shampoo. Some users even leave it on for up to 45 minutes for deeper toning. Just a heads up—this shampoo can dry out your hair, so pairing it with a moisturizing mask afterward is essential. Overall, it keeps my grey hair looking elegant and vibrant, and I couldn't be happier!

Best For: Individuals with color-treated, blonde, grey, or platinum hair looking to neutralize yellow tones and combat brassiness.

Pros:

  • Effective at toning and brightening hair after just one use.
  • Pleasant fragrance and thick consistency enhance the user experience.
  • Recommended by users for maintaining vibrant grey and blonde hair.

Cons:

  • Can dry out hair if not followed by a moisturizing treatment.
  • May require multiple applications per week for optimal results.
  • Some users may experience varying results depending on hair type.

Amika bust your brass cool blonde repair shampoo

Amika Bust Your Brass Cool Blonde Repair Shampoo stands out as the ultimate choice for anyone looking to maintain vibrant blonde shades without the unwanted brassiness. I've found it incredibly effective at removing brassiness while keeping my blonde highlights bright and fresh. Unlike other shampoos that strip color, this one hydrates my hair without turning it orange. The scent is divine, and I often get compliments on how good my hair smells. My hair feels super soft and healthy after each wash, enhancing its shine. While rinsing takes a bit longer, the results are worth the extra effort. Though it's on the pricier side, one bottle lasts me about six weeks, making it a worthwhile investment!

Best For: Those seeking to maintain vibrant blonde hair while minimizing brassiness and enhancing softness.

Pros:

  • Effectively removes brassiness and maintains vibrant blonde highlights.
  • Leaves hair feeling soft, healthy, and with a pleasant scent that lasts all day.
  • Long-lasting formula that justifies the higher price point.

Cons:

  • Rinsing may take longer compared to regular shampoos.
  • The purple formula can stain skin and surfaces if not washed off quickly.
  • Considered pricey, which may deter some potential users.

L'Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde and Highlighted Hair

If you've got blonde, bleached, or highlighted hair, L'Oreal Paris Sulfate Free Brass Toning Purple Shampoo is often the best choice to keep your color vibrant. This sulfate-free shampoo hydrates while neutralizing brassy yellow and orange tones, ensuring your hair stays nourished and silky smooth. Infused with Hibiscus and Purple Dye, it enhances toning effects and provides essential hydration without harsh ingredients like sulfates or parabens.

For ideal results, I recommend using it 2-3 times weekly. Just lather it into wet hair, let it sit for up to 2 minutes, and follow with a purple conditioner. Users rave about its effectiveness in reducing brassiness and the lovely scent, making it a staple in my hair care routine.

Best For: Individuals with blonde, bleached, or highlighted hair seeking to maintain vibrant color and neutralize brassiness.

Pros:

  • Sulfate-free formula that cleanses without stripping moisture or color.
  • Hydrating ingredients like Hibiscus enhance toning effects and provide nourishment.
  • Effective in reducing brassiness with noticeable results after just a few uses.

Cons:

  • May cause initial dryness if used without a conditioner.
  • Not recommended for daily use to avoid potential greasiness.
  • Some users may need to extend leave-in time for optimal toning results.

Kristin Ess Hair The One Purple Shampoo for Toning Blonde Hair

Kristin Ess Hair The One Purple Shampoo stands out as an excellent choice for anyone looking to tone blonde or brunette hair effectively. This sulfate, silicone, and paraben-free formula uses ultra-violet pigment to neutralize brassiness and enhance shine. I love applying a quarter-sized amount to my wet hair and massaging it into my scalp for a rich lather, especially focusing on brassier areas. After letting it sit for a few minutes, I rinse and follow up with a good conditioner. I noticed a significant reduction in brassiness after just one use, and it even brightened my gray hair. Just be cautious if you have very light hair—mixing it with regular shampoo for the first use is a smart move to prevent staining.

Best For: Those with blonde or brunette hair looking to neutralize brassiness and enhance shine while maintaining color-treated hair.

Pros:

  • Cruelty-free and free from sulfates, silicones, and parabens.
  • Contains ultra-violet pigment for effective toning and shine restoration.
  • Many users report significant improvements in hair color after just one use.

Cons:

  • May dry out hair for some users, requiring a good conditioner afterward.
  • Caution is needed for very light hair to avoid unintended purple tones.
  • A few users found results less impressive compared to other brands.

Kerastase Blond Absolu Ultra-Violet Purple Shampoo for Lightened Hair

For anyone with lightened, highlighted, or grey hair, Kerastase Blond Absolu Ultra-Violet Purple Shampoo is a standout choice among the best purple shampoos of 2024. This shampoo effectively neutralizes brassy and yellow undertones, making my hair look vibrant and fresh. I love how a nickel-sized drop creates a rich lather, and after using it, I often receive compliments on my color. I usually apply it once a week, letting it sit for about 5-7 minutes before rinsing. While it can be a bit drying, I find that using a moisturizing mask afterward keeps my hair soft and manageable. Although it's on the pricier side, I believe it's worth every penny for the results I get.

Best For: Those with lightened, highlighted, or grey hair seeking to neutralize brassy and yellow undertones.

Pros:

  • Effectively combats brassiness and maintains vibrant hair color.
  • Rich lathering ability with minimal product needed for use.
  • Pleasant scent and overall positive user satisfaction.

Cons:

  • Can be slightly drying for some users.
  • Higher price point compared to other shampoos on the market.
  • Recommended usage is infrequent, which may not suit everyone's routine.

Clairol Professional Shimmer Lights Purple Shampoo (16 fl. Oz)

Clairol Professional Shimmer Lights Purple Shampoo (16 fl. Oz) is a game changer for anyone with blonde, silver, gray, or highlighted hair. I love how it neutralizes brass and yellow tones, leaving my hair shiny without any residue. After using it, I noticed my faded highlights looking renewed and vibrant again. I recommend applying a generous amount and letting it sit for a few minutes, but be careful not to leave it in too long to avoid any purple tint. While it does leave my hair feeling a bit drier, a good conditioner afterward helps restore moisture. Despite some packaging issues, the results are impressive, and I often get compliments on my hair's fresh look!

Best For: Individuals with blonde, silver, gray, or highlighted hair looking to neutralize brass and yellow tones for a vibrant look.

Pros:

  • Effectively neutralizes brassy tones, enhancing hair color vibrancy.
  • Users report renewed and refreshed highlights after regular use.
  • Compliments on hair's fresh appearance are common after using the product.

Cons:

  • Can leave hair feeling drier than standard shampoos.
  • Some users experience packaging difficulties due to adhesive issues.
  • The strong scent may not be appealing to everyone.

Paul Mitchell Platinum Blonde Purple Shampoo for Color-Treated Hair

If you're struggling with brassy tones in your blonde or gray hair, Paul Mitchell Platinum Blonde Purple Shampoo is a top contender in the domain of purple shampoos for color-treated hair. I've found it incredibly effective at neutralizing unwanted yellow tones and enhancing cooler shades. The gentle formula allows for regular use without excessive drying, making it perfect for my color-treated hair. Plus, it has a revitalizing scent that I love. However, I've noticed that it can lead to dryness, so I always follow up with a good conditioner. Some users have experienced uneven color deposits, especially with highlights, so I recommend consulting a stylist for the best application tips. Overall, it's a worthwhile investment for maintaining gorgeous, bright hair!

Best For: Individuals with blonde, highlighted, or gray hair looking to neutralize brassy tones and enhance cooler shades.

Pros:

  • Effective Brass Reduction: Significantly reduces brassiness and yellow tones in color-treated hair.
  • Gentle Formula: Safe for regular use without causing excessive dryness.
  • Pleasant Fragrance: Features a refreshing scent that users enjoy.

Cons:

  • Potential for Drying: May cause increased dryness or frizz in some users, necessitating deep conditioning.
  • Uneven Color Deposit: Risk of uneven color application, particularly on highlighted hair.
  • Price: Higher price point compared to drugstore alternatives.

Moroccanoil Blonde Perfecting Purple Shampoo

Moroccanoil Blonde Perfecting Purple Shampoo stands out as an exceptional choice for anyone with blonde, lightened, or gray hair looking to eliminate unwanted yellow and brassy tones. I've found that this shampoo effectively neutralizes brassiness while enhancing my hair's natural shine, keeping my highlights vibrant. Its nourishing formula, infused with argan oil, keeps my hair soft and hydrated, which is impressive for a toning shampoo. I appreciate the pleasant, luxurious scent that lingers after washing, making my hair smell great. While it's a bit pricier than other options, I've noticed significant improvements in color balance with just a few uses. Just remember to alternate with a hydrating shampoo if you use it frequently to avoid any dryness.

Best For: Those with blonde, lightened, or gray hair seeking to neutralize brassiness and maintain vibrant color.

Pros:

  • Effective toning that neutralizes unwanted yellow and brassy tones.
  • Nourishing formula with argan oil keeps hair soft and hydrated.
  • Pleasant, luxurious scent that enhances the overall hair-washing experience.

Cons:

  • Higher price point compared to other toning shampoos.
  • Can be slightly drying with frequent use; alternating with a hydrating shampoo is recommended.
  • Purple pigment may stain hands if not rinsed off immediately.

milk_shake Silver Shine Purple Shampoo for Blonde Hair

For anyone with blonde hair looking to banish unwanted brassiness, milk_shake Silver Shine Purple Shampoo is a standout choice in 2024. This shampoo effectively neutralizes yellow tones, especially for hair levels 8 or 9. I noticed significant results after just one wash, with my hair feeling softer and shinier than before. However, I recommend using it sparingly—about once a month—to avoid dryness. Following up with a leave-in mask helps restore moisture. I love the pleasant berry and cream scent, which makes the experience enjoyable. Just a heads-up, be cautious around surfaces that can stain, as the purple formula can leave marks. Overall, it's a must-have for anyone wanting to maintain a vibrant blonde!

Best For: Those with blonde hair looking to eliminate brassiness and maintain vibrant color.

Pros:

  • Effectively neutralizes yellow tones and enhances shine after just one use.
  • Pleasant scent reminiscent of berries and cream, adding to the user experience.
  • Positive global customer feedback highlighting superior performance compared to other brands.

Cons:

  • Can dry out hair if used too frequently; recommended to use sparingly.
  • May stain surfaces and fabrics due to the purple formula.
  • Not suitable for copper blonde or brunette hair.

Factors to Consider When Choosing Purple Shampoo

choosing the right purple shampoo

When I choose a purple shampoo, I always think about my hair type and how strong a toning effect I want. It's also important to contemplate hydration, scent, and the overall value for the price. These factors can really make a difference in achieving the best results for my hair.

Hair Type Compatibility

Choosing the right purple shampoo can make a significant difference in your hair care routine, especially since different hair types react uniquely to these products. If you have fine or thin hair, you'll want a lightweight formula that won't weigh your strands down. For thick or curly hair, look for a moisturizing shampoo that hydrates while neutralizing brassiness to maintain your hair's health.

If you've color-treated or bleached your hair, it's essential to choose a purple shampoo with nourishing ingredients to prevent dryness. Those with naturally dark hair should opt for a shampoo designed for deeper tones to effectively correct brassiness without over-depositing color.

For anyone with a sensitive scalp, finding sulfate-free options is key. Gentle formulations can help minimize irritation while still doing the job. Finally, I've learned that adjusting the frequency of use based on your hair's porosity matters too. High porosity hair absorbs pigments more easily, so you may need to use the shampoo less often than someone with low porosity hair. By considering these factors, you can select the perfect purple shampoo for your unique hair type.

Desired Toning Strength

Understanding your desired toning strength is essential for picking the right purple shampoo. I've found that the toning strength I need greatly depends on my hair's current color and the level of brassiness I'm dealing with. If you have platinum or very light blonde hair like I do, you might want to reach for highly pigmented purple shampoos. They provide intense toning effects that keep those pesky yellow tones at bay.

On the other hand, if your hair is medium blonde or highlighted, a moderate-strength shampoo might be just right. It helps achieve a nice balance without risking over-toning, which can lead to unflattering shades.

Don't forget about hair health and texture, either. Stronger formulations can sometimes cause dryness, so I always consider moisturizing properties in the products I choose. It's vital to keep an eye on how often I use my purple shampoo and to adjust based on the results. Regular monitoring helps me avoid unwanted purple tones or dryness, ensuring my hair stays vibrant and healthy.

Hydration and Moisture

In my experience, hydration and moisture retention are vital when selecting a purple shampoo. Many toning shampoos can lead to dryness due to their high pigment content, so it's important to choose wisely. I always look for purple shampoos that contain nourishing ingredients like argan oil, hyaluronic acid, or silk proteins. These ingredients help maintain softness and hydration, which is especially important for those of us with color-treated hair.

I've noticed that some products strip natural oils, resulting in increased frizz and brittleness—definitely something to watch out for if your hair is already dry or damaged. To combat any potential drying effects, I recommend always following up with a moisturizing conditioner or a leave-in treatment. This extra step guarantees healthy hair texture and keeps my locks looking vibrant.

Additionally, incorporating a hydrating mask or deep conditioner into my routine has made a noticeable difference. It helps to mitigate moisture loss and maintain the overall health of my hair. By prioritizing hydration, I can enjoy the benefits of purple shampoo without sacrificing my hair's softness and shine.

Scent Preference

When it comes to selecting a purple shampoo, the scent can greatly enhance your overall experience. I've found that a pleasant fragrance makes my hair-washing routine more enjoyable, transforming it into a little self-care ritual. Many consumers share this sentiment, often preferring shampoos with delightful aromas that linger in their hair throughout the day.

However, it's important to note that scent preferences are highly subjective. I've read reviews where people rave about a particular fragrance while others find it less appealing. This variation means it's worth sampling different products or checking out user reviews to find a scent that resonates with you.

Some purple shampoos have strong scents that stick around, so I always consider how a fragrance will feel long after I've rinsed it out. The aroma can also influence our perception of the shampoo's quality and effectiveness. Personally, I gravitate towards those that deliver a luxurious sensory experience, often feeling more satisfied with my hair care routine. Ultimately, choosing a purple shampoo that smells great to you can make a significant difference in how you enjoy the product!

Price and Value

Price is a key factor I consider before choosing a purple shampoo. Typically, I see prices ranging from $10 to $30 for an 8 to 16 oz bottle. While it's tempting to go for the budget-friendly options, I've learned that sometimes, spending a bit more on higher-end brands can actually provide better value over time. These premium products often come with more concentrated formulas, meaning I can use less product for effective results.

Since I only need to use purple shampoo 1 to 3 times a week, a bottle can last quite a while. This infrequent usage makes the higher upfront cost seem more justified. I've noticed that many users find a little goes a long way, which really lowers the cost per use.

On the flip side, I've tried some budget options that didn't deliver, leading me to buy additional products more frequently. In the long run, those cheaper brands ended up costing me more. So, I always evaluate the balance between price and effectiveness, considering if the investment in a premium product could lead to better hair health and maintenance for me.

Frequently Asked Questions

How Often Should I Use Purple Shampoo for Best Results?

I usually use purple shampoo once a week. It helps tone my blonde highlights without over-drying my hair. You might want to adjust based on your hair type, but that's what works best for me.

Can Purple Shampoo Be Used on All Hair Types?

I've found that purple shampoo can be used on most hair types, but it's particularly effective for blonde and gray hair. If you have colored or highlighted hair, it works wonders to maintain vibrancy.

Is Purple Shampoo Safe for Color-Treated Hair?

I've found that purple shampoo is safe for color-treated hair. It helps maintain vibrancy and reduces brassiness. Just make sure to choose one formulated for your specific hair type, and you'll see great results!

Will Purple Shampoo Affect My Natural Hair Color?

Isn't it ironic? I thought purple shampoo would turn my natural hair purple! Instead, it didn't affect my color at all. It just brightened my highlights without altering my natural shade. So, no worries!

How Long Should I Leave Purple Shampoo in My Hair?

When I use purple shampoo, I typically leave it in for about 3 to 5 minutes. This gives my hair enough time to absorb the pigments without turning it too ashy or dull.

Conclusion

In the quest for vibrant, beautiful hair, finding the right purple shampoo can really make all the difference. Each option on this list has its unique strengths, so don't hesitate to try a few until you find the one that suits you best. Remember, the proof of the pudding is in the eating—so give your hair the care it deserves. With the right product, you'll be turning heads in no time!

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